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A 5 Spot digital campaign created for Celebrity Sports Influencers to share visually engaging nutritional information that will help their athletes perform their best.

Award-winning agency VML called on SURROUND to expanded their creative and execute this entire campaign using a wide variety of styles from production through post.

SURROUND constructed an efficient production-through-post pipeline that exercised our in-house post and VFX tools allowing the agency and SURROUND to evolve and discover ideas along the way that would otherwise be out of scope.

As a result we pulled the stops on photoreal CGI, stop-motion animation, timelapse photography, and on-set practical effects to blow up food, melt an ice sculpture, and create a photorealistic CG machine that runs off Gatorade.