A Thin Line

Project Description

MTV approached Surround to produce and direct a 4 spot image campaign for their on-going pro social initiative labeled “A Thin Line” which is aimed to fight against youth cyber bullying. MTV was looking for an image based message in order to reach viewers who typically tune out to a social message telling them what to do. According to a recent MTV and Associated Press survey, the campaign has reached over 30 million on air and mobilized over 1 million to take action.

  • Client: MTV
  • Produced by: Surround
  • Format: Super 35, Stop Motion Animation
  • Directors: Brian Palmer, Brad Palmer
  • Producers: Brian Palmer & Brad Palmer, Tatiana Rudzinski
  • Director of Photography: Aaron Phillips
  • Art Department: Brain Tubbs, Andy Putnam
  • Pyro EFX: JMZ Effects
  • Editorial, Animation & Finishing: Surround
  • Lead Animation, Compositing: Patrick Arrington
  • Additional Animation: Brad Palmer / Brian Palmer
  • Sound Designer: Collin Palmer
  • VO, Sound Mix, Mastering: Ear Goo
  • Film Processing & Transfer: Technicolor