Gatorade
Sports Influencers

Project Description

This video is 1 of 5 that were made for this campaign. Please contact liam@surround.ws to see more.

View Case Study

A 5 Spot digital campaign created for Celebrity Sports Influencers to share visually engaging nutritional information that will help their athletes perform their best.

Award-winning agency VML called on SURROUND to expanded their creative and execute this entire campaign using a wide variety of styles from production through post.

SURROUND constructed an efficient production-through-post pipeline that exercised our in-house post and VFX tools allowing the agency and SURROUND to evolve and discover ideas along the way that would otherwise be out of scope.

As a result we pulled the stops on photoreal CGI, stop-motion animation, timelapse photography, and on-set practical effects to blow up food, melt an ice sculpture, and create a photorealistic CG machine that runs off Gatorade.

  • Client: VML/Gatorade
  • Director: Brian & Palmer
  • Director of Photography: Brad Palmer
  • Art Director: Amy Taylor
  • Producer: Brian Mcelroy
  • Post-Production: Surround
  • CG and Graphics: Wei Lu, Weiling Neo
  • Editor: Brian Palmer

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