Gatorade

Sports Influencers

View Campaign

Concept

Align Gatorade influencers with nutrition. Make it captivating, keep it informational.

Surround was called on by the award winning agency VML to create a 5-spot digital campaign for celebrity sports influencers to share visually engaging nutritional information that helps athletes perform their best -while simultaneously telling Gatorade's brand message.

View videos

  •   160159550
  •   164620941
  •   164620966
  •   164620923
  •   164620951

Challenge

5 Spots, Multiple styles of execution, one deadline.

How do you create different 5 spots using a wide range of creative tools within one deadline? The spots had to be visually arresting, engaging and informational. They also required using a wide spectrum of tools in live action and animation within one budget, one deadline.

Solution

Production pipeline + post pipeline = more creative

SURROUND constructed an efficient production-through-post pipeline that exercised our in-house post and VFX tools and allowed the agency and SURROUND to evolve and discover ideas along the way that would otherwise be out of scope.

View photos

Process

Mind Blowing CGI, Exploding Food, Stop Motion, Melting Ice.

We pulled the stops on photoreal CGI, stop-motion animation, timelapse photography, and on-set practical effects to blow up food, melt an ice sculpture, and create a photorealistic CG machine that runs off Gatorade.

@twitter